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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Information sources of parliamentary election voters in 2021
 Kovaliková, Anežka ; Jirků, Jan (advisor) ; Just, Petr (referee)
This thesis concentrates on the relationship between voting preferences and media consumption. Its first hypothesis is based on the assumption that media affect voting preferences and thus voters of different political subjects employ different media consumption behavior. The second hypothesis states that the voters of anti-system parties are more likely to consume disinformation media. In its theoretical part, the text explains the concepts of disinformation, agenda-setting, disinformation media, filter bubble, confirmation bias and anti-system party. The research is carried out via a survey distributed through Facebook social groups and focuses on eight political subjects present in the parliament before or after the Czech parliamentary elections in October 2021. Second half of the thesis focuses on the results of the survey and their discussion. It is divided into chapters, each presenting the results for individual political subjects. Last of the chapters combines all the data and puts them into perspective.
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The shift in media consumption among generations Y and Z
 Kotálová, Eliška ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.
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